ABLIS CBD
INPSIRATION
The existing theme of a grounding, peaceful Buddha was reimagined through a more abstract, modern lens, preserving the sense of calm while moving away from overt religious symbolism. The final identity strikes a balance between bold, punchy branding and discreet references to CBD, tailored to the sensitivities of a newly legalized and evolving market.
PROJECT DESCRIPTION
A full rebrand of Ablis CBD, a beverage and topicals company rooted in wellness and recovery. As sole designer, the work spanned identity development, including a hand-drawn logo, packaging designs, and accompanying marketing materials. The rebrand extended into art direction and content creation, with product photography captured in real outdoor settings that reflected the brand’s ethos of movement and recovery.
ABOUT THE CLIENT
Ablis CBD produces hemp-infused beverages and topicals designed to support recovery and wellness. The brand caters to individuals with active lifestyles who value a holistic approach to wellness, locally produced ingredients, and mindful recovery.
TOOLS
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Film Photography, Instagram, Facebook
