ABLIS CBD

INPSIRATION

The existing theme of a grounding, peaceful Buddha was reimagined through a more abstract, modern lens, preserving the sense of calm while moving away from overt religious symbolism. The final identity strikes a balance between bold, punchy branding and discreet references to CBD, tailored to the sensitivities of a newly legalized and evolving market.

PROJECT DESCRIPTION

A full rebrand of Ablis CBD, a beverage and topicals company rooted in wellness and recovery. As sole designer, the work spanned identity development, including a hand-drawn logo, packaging designs, and accompanying marketing materials. The rebrand extended into art direction and content creation, with product photography captured in real outdoor settings that reflected the brand’s ethos of movement and recovery.

ABOUT THE CLIENT

Ablis CBD produces hemp-infused beverages and topicals designed to support recovery and wellness. The brand caters to individuals with active lifestyles who value a holistic approach to wellness, locally produced ingredients, and mindful recovery.

TOOLS

Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Film Photography, Instagram, Facebook

A bold, modern rebrand that pairs vibrant flavor cues with a minimalist identity.

By extending the core branding into apparel, the visual system became more than packaging—it became a lifestyle, recognizable on trails, bikes, and beyond.

Stripped of its overt symbolism and rebuilt for a bold new era—this rebrand reframes the peaceful Buddha as a modern icon of calm in a crowded CBD space.

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